Captain GG
A 3D superhero tooth for MyDental Care, built to make dental visits less scary for kids.
The brief
Children are often nervous about the dentist. The brief was a character that makes brushing and dental visits feel like an adventure, and that could front videos, print and social content for years.
What we made
We designed Captain GG from the first sketches through to a full 3D build, with a personality that reads instantly: brave, cheerful and a little bit silly. The character was built for animation, so the same model works across video, stills and campaign material.
Why it matters
A mascot is a long-term asset. Built properly once, it can carry a brand message across every channel without starting from scratch each campaign.
Want something like this?
Tell us what you need to make. We will reply with ideas, a timeline and a price.
Or call 03-5524 5802