Animation Cost in Malaysia: What You Actually Pay in 2026
Published ranges, what moves the price, and where studios quietly add cost later.
In Malaysia in 2026, a whiteboard animation starts around RM1,000 for 60 seconds, a 3D animated explainer with generic characters starts around RM3,500, and a custom character explainer runs RM6,000 to RM15,000. Mascot design is RM5,000 for 2D and RM10,000 for 3D. Series and broadcast work are quoted per project because the cost driver is episode count, not minutes.
Length is not the only driver
A 30 second video with custom characters costs more than a 90 second one using stock assets.
Characters cost more than text
Motion graphics is cheaper than character animation because no modelling or rigging is needed.
Revisions are a real cost
Changes after animation starts are the most common reason a quote grows.
Rush pricing is standard
Most studios, including us, add around 20 percent for compressed timelines.
Price ranges by type of animation
Whiteboard animation
RM1,000 to RM5,000 for 60 seconds. Cheapest format. Cost rises with custom illustration and professional voice over.
Motion graphics
RM1,500 to RM6,000. No characters to model, so turnaround and cost are lower than 3D.
3D explainer, generic characters
RM3,500 to RM6,000 for the first 60 seconds using an existing character library.
3D explainer, custom characters
RM6,000 to RM15,000 and up. The character build is the bulk of the cost, and it is reusable afterwards.
Mascot and character design
RM5,000 for 2D with poses, RM10,000 and up for a 3D build ready for animation.
Series and broadcast
Quoted per project. The driver is episode count, character count and delivery schedule, not runtime alone.
Blindspot published prices
| Package | Price | Includes |
|---|---|---|
| Whiteboard | RM1,000++ | First 60 seconds, stock illustration and music, 2 working days. |
| Explainer Basic | RM3,500 | First 60 seconds, generic 3D character library, 7 working days. |
| Explainer Advance | RM6,000++ | Custom 3D character library, visual thumbnails, 14 working days. |
| Explainer Premium | RM15,000++ | Creative director session, custom character, storyboard, source files, 21 days. |
| Mascot 2D | RM5,000++ | Concept, colour palette, turnaround, 6 final poses. |
| Mascot 3D | RM10,000++ | Full 3D character built for animation. |
These are our actual package prices, not market estimates. Market ranges above are what we observe across Malaysian studios in 2026, and will vary by studio.
What makes a quote go up
Custom characters
Modelling and rigging a new character is the single biggest line item in most quotes.
Runtime beyond 60 seconds
Most studios price the first 60 seconds, then charge per extra 10 seconds. Ours is RM300 to RM1,200 per 10 seconds by tier.
Revision rounds
Changes after the storyboard is approved cost the most, because animated scenes have to be rebuilt.
Rush delivery
Compressing a 14 day job into 5 means overtime, and that is usually 20 percent on top.
How to keep the cost down without a cheap looking video
- Lock the script before anything is animated, because script changes are free and animation changes are not
- Use a generic character library for the first video, then invest in a custom character once the format works
- Order a set of videos at once so the character and environment build is shared across them
- Supply brand assets, product photos and references early so the team is not guessing
- Choose whiteboard or motion graphics when the message is information, not story
Frequently asked questions
How much does a 1 minute animation cost in Malaysia?
Between RM1,000 and RM15,000 depending on style. Whiteboard sits at the bottom, custom 3D character work at the top.
Why do studios quote per 60 seconds?
Because setup work like script, character and environment is fixed cost. The first minute carries that, extra seconds are cheaper.
Is 3D more expensive than 2D?
Usually yes, because modelling and rigging take longer. The gap narrows if the 2D work is heavily illustrated.
Is a cheap RM300 video on social media real?
Those are usually template edits or AI generated clips with stock assets. They work for filler content, not for a video that has to explain something or carry a brand.
Does the price include voice over and music?
In our packages yes. Always check this in any quote, because add-ons are where quotes grow.
How much does an animated series cost?
It is quoted per project. The cost driver is episode count and character consistency, not runtime alone.
Do you charge for revisions?
Revisions at script and storyboard stage are included. Changes after animation begins are quoted, which is why the storyboard sign-off matters.
What is the cheapest way to start?
Whiteboard animation at RM1,000, or a motion graphics piece. Both let you test whether video moves anything for your business before you spend more.
Ready to start?
Send a short brief. We reply with ideas, a timeline and a price.
Or call 03-5524 5802 or WhatsApp